ALL IN | VCT LAST CHANCE QUALIFIER | Antonio J. Pérez Castellanos

ALL IN | VCT
LAST CHANCE QUALIFIER

Context

A high-stakes media campaign created for the definitive, do-or-die tournament of the Valorant Champions Tour season.

Creative Direction

The branding centered on the "ALL IN" concept, capturing the raw tension, adrenaline, and cinematic drama of elite esports competition.

Design Approach

Aggressive typography, high-contrast assets, and dynamic layouts were engineered to ensure massive visual impact across multi-channel digital broadcasts.

Outcome

The campaign generated massive community hype, maximizing viewership and reinforcing the epic narrative of the tournament.

branding

The design of the "ALL IN" campaign brand represents the last chance to qualify for the VCT Champions in Los Angeles, drawing inspiration from the iconic poker play that defines the entire campaign concept. The letters "ALL IN" are presented in a solid and bold typography, conveying confidence and determination.

Every design element, from the typography to the negative colors and the exclusive poker cards created for the occasion—each symbolizing the different phases the team has gone through—celebrates the ability to overcome challenges and find the path to victory, even when everything is on the line.

Art Direction

Marta Rodríguez

Designs

Antonio J. Pérez Castellanos

gameday
posters

For each match day, various graphic pieces were created, with the Gameday Posters being the most significant, as they serve as the main graphic piece for each match.

Each design serves as a reminder that true greatness is forged in moments of adversity and, just like in poker, resilience is a card always in play in esports. Poker elements, such as chips and cards, are intertwined with the passion and competitiveness of electronic sports.

These posters are much more than simple images; they are a graphic representation of the convergence of two thrilling worlds that challenge both the mind and the heart in every match.

Designs

Antonio J. Pérez Castellanos

graphics pieces

Creation of various graphic pieces to inform followers on social media about the team's progress during the tournament.

Together, these graphic pieces not only inform about the tournament's progression but also convey the depth of emotions in each phase: from the disappointment of defeat to the euphoria of victory, and finally, the glory of becoming champions. Each design is an essential piece in the visual puzzle that forms the campaign's narrative, making the audience feel like an integral part of the action.

Designs

Antonio J. Pérez Castellanos

product design

The creation of a commemorative shirt to celebrate qualifying for the VCT Champions in Los Angeles is an exciting opportunity to merge iconic elements from three key areas: the players, with illustrations of them; the video game, with characteristic elements; and the vibrant city of Los Angeles, with representations of the city itself.

This commemorative shirt serves as a special keepsake for the players and fans, celebrating the team's qualification for the tournament and symbolizing the connection between the team, the game, and the fans.

Design

Antonio J. Pérez Castellanos

Player Ilustrations

David Cruz

senior creative designer

hello@kastellanos.com

senior creative designer

hello@kastellanos.com