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senior creative designer

hello@kastellanos.com
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senior creative designer

hello@kastellanos.com
Pages > Portfolio > REAL BETIS BALOMPIÉ CHAIR

REAL BETIS BALOMPIÉ
CHAIR 2022

Context

An official merchandise collaboration designed to bring the passion of Real Betis Balompié into the personal spaces of its global fanbase.

Creative Direction

The visual direction focused on merging traditional football pride and club iconography with premium, ergonomic product design.

Design Approach

The iconic green-and-white stripes and central club crest were seamlessly integrated into a sleek, high-end seating structure.

Outcome

The launch delivered a highly coveted collector’s piece that successfully strengthened fan engagement and expanded the club's lifestyle catalog.

for the best fans

Design of the official chair for the Spanish football team Real Betis Balompié, created in collaboration with the Spanish brand DRIFT. Crafted with dedication, this chair has been designed by a passionate Betis fan, for all Betis fans.

This chair is more than just a piece of furniture—it’s a symbol of unity, pride, and the unwavering spirit of the Betis community. Every aspect of its design reflects a deep understanding of what it means to be a Betis supporter. The collaboration with DRIFT, known for its craftsmanship and attention to detail, ensures that each element is of the highest quality, from the carefully chosen materials to the expertly rendered finishes. Whether displayed in a fan’s home, an office, or a shared Betis space, this chair is meant to serve as a daily reminder of the strength and legacy of Real Betis Balompié.

Designed with a true Betis heart, it captures the essence of the club’s spirit, making it a tribute from one devoted fan to many.

DRIFT Product Page

logos and
symbols

The chair I designed for Real Betis is a piece of furniture that reflects the club's rich history and passionate spirit. It is carefully adorned with the iconic green and white colors, symbolizing Betis's tradition and pride. Each tone is chosen to evoke the energy and dynamism that the team represents, creating a visual connection with the club's core values.

In addition to the colors, this chair features two of Real Betis’s most important emblems: the official crest and the symbol with the initials "BB" for Betis Balompié. This traditional symbol, inspired by the palm tree that has been part of the club's imagery since its beginnings, captures the essence and foundational identity of the club. The presence of the crest and the "BB" emblem not only decorates the chair but also serves as a reminder to every fan of the club’s deep-rooted history and loyalty to its origins.

materials

The chair has been carefully crafted with the finest materials available, ensuring strength, durability, and comfort in every detail.

Its solid structure provides robust support, guaranteeing that the chair maintains its shape and functionality over time. Inside, high-density foam padding has been used, offering optimal comfort and a softness that molds to the body, making each use a comfortable and ergonomic experience. For the covering, a premium-quality faux leather was chosen, which is soft to the touch and resistant to wear, keeping its flawless appearance even with extensive use.

All the emblems and symbols of Real Betis Balompié, from the official crest to the detailed initials "BB," have been embroidered with exceptional precision. This meticulous embroidery not only enhances the chair’s aesthetic but also highlights the craftsmanship of each piece, making it a true tribute to the club and a source of pride for Betis supporters.

official product

This chair is classified as an official Real Betis Balompié product, available in club stores.

As an official item, it meets the high standards of quality and design that represent Betis, offering fans a unique piece that celebrates the club’s identity and values. Each chair features exclusive details and team symbols, making it a collectible item and a source of pride for Betis supporters.

product presentation