Antonio J. Pérez Castellanos

Lead Designer responsible for shaping and evolving the club’s visual identity across digital content, social media, broadcasts, events, and apparel. Leading creative projects from concept to execution, managing multidisciplinary teams of designers, editors, photographers, and external collaborators to deliver impactful campaigns and brand experiences.

Specialized in apparel and sportswear design, overseeing the entire creative process behind the club’s textile collections — from concept development, kit design, and pattern direction to campaign production, launch strategy, and final product supervision. Working closely with suppliers and manufacturers to ensure quality, innovation, and consistency across every release.

Over the years, I’ve directed large-scale creative productions, developed branding systems, supervised content pipelines, and coordinated projects involving teams of 5–10+ people, always ensuring high creative standards and strong visual consistency.

As Event Manager, I’ve also led the creative direction and on-site coordination for major gaming and esports events such as Gamergy, Barcelona Games World, and Gamepolis. My role included designing activations and experiences, planning event strategies, coordinating staff and schedules, and developing engaging activities to strengthen the club’s presence and audience connection during live events.

Personal brand responsible for carrying out 360º campaigns through the different media to which the target audience of the client is exposed.

Collaborations with ESL Spain, one of the biggest national leagues in Esports; Fun & Serious, one of the largest events in the country held in Bilbao (Spain) And for the City Council of Jumilla, hometown, where I developed several activations and the campaign: “Jumill@ connect”.

Special mention to the Football Federations of Spain and the Region of Murcia, such as the close collaboration with Real Betis Balompié and Kappa where we developed an exclusive third game kit for the Club. In the Product Design part I have been able to collaborate with some major brands; Horizon Sport Wear where I designed a collection of cycling and triathlon clothing. I also collaborated with Valk Gaming, one of the leading brands in Spain of gaming chairs where I designed the entire range of chairs and DRIFT where to design an exclusive chair for Real Betis Balompié.

Project leader since June 2011. Responsible for the strategy, operations and corporate image of the Club. Approach, management and development of projects in national and international events. Search for new business channels with previous development work and management of new sponsorship plans.

In 2016, the Atlas Informática group acquired ownership of the project in its entirety. From this moment I held the position of Director of Operations of the Club.

Started my journey in esports design at ESL, one of the world’s leading esports companies, where I worked on visual content for international tournaments, leagues, and competitive gaming events.

During my time there, I created digital assets for social media, broadcasts, live events, promotional campaigns, and branded content across multiple esports titles. Working in such a fast-paced environment helped me develop strong skills in visual communication, adaptability, and creating impactful designs under tight deadlines.

It was a key stage in shaping my creative style and understanding how design can elevate the experience of esports and entertainment brands.