The creation of graphic comic resources for a campaign is an exciting and creative process that combines a passion for superheroes with artistic skill. After reviewing numerous comic book covers in the style we aimed to replicate for the illustrations, we decided to create a series of letterings in golden and ochre tones to headline each cover.
Finally, with golden and ochre colors chosen for the campaign, these resources must be incorporated into future graphic pieces. They are strategically used to tell the story, generate anticipation, and engage the target audience through the designed materials.
Branding and identity
Websites and digital platforms
Content strategy for social media
the illustration; dark and gloomy
For this campaign, we aimed to create illustrations where the players are depicted in a comic book style that evokes a dark, antagonistic tone while simultaneously paying tribute to the essential elements of their characters in the video game. Inspired by the famous Marvel comics, we developed a series of illustrations that will bring the entire event campaign to life.
Dark and shadowy colors, along with strong contrasts, immerse the characters in a world of secrets and mystery. The silhouettes emphasize the most unsettling details of their appearances, revealing sharp facial features and ominous expressions that reflect their antagonistic nature.
The comic book style adds dynamism and drama to the depicted scenes. The compositions enhance the sense that these characters are engaged in a constant struggle for power and survival. Their exaggerated facial expressions convey intense emotions, from determination to rage and contempt, adding depth to their personalities.
Ilustrations
Carlos Pastor
gameday posters
Each poster is like a comic book page that unfolds the storyline of the match. The illustrations portray the players as true heroes—dark and enigmatic. Each player embodies their character, showcasing exceptional abilities that resemble the powers of their in-game counterpart.
These posters go beyond simply promoting the match; they create a deeper connection with the fans. Esports and comic book enthusiasts can appreciate the creativity and visual storytelling that encapsulate the essence of their shared passion.
In summary, these posters, crafted with dark and shadowy comic-inspired illustrations, offer an exciting and artistic way to celebrate match days. They immerse spectators in an epic narrative where their favorite players transform into heroes and villains in a thrilling sports battle for victory.
Designs
Antonio J. Pérez Castellanos
graphics pieces
The victory, defeat, and promotional graphic pieces of the campaign take on a unique dimension, crafted from the sketches of the illustrations we previously explored. This aesthetic adds an aura of mystery and drama, enhancing the audience's experience and creating an intriguing atmosphere around the campaign. By maintaining a consistent visual style, these pieces seamlessly connect with previous publications, reinforcing the campaign’s identity.