Development of a pictogram that complements the lettering and reinforces the brand’s message, making it more recognizable. This roof-shaped pictogram symbolizes many of the brand’s key attributes: home, security, progress, growth, and innovation.
Development of a pictogram that complements the lettering and reinforces the brand’s message, making it more recognizable. This roof-shaped pictogram symbolizes many of the brand’s key attributes: home, security, progress, growth, and innovation.
Design of a new typography for the visual identity with rounded shapes, making it more appealing to customers. The use of lowercase letters and the preservation of the color palette enhance visual recognition and strengthen the connection between the brand and its audience
Incorporation of a secondary name in the main brand option, allowing it to be included or omitted as needed. We aimed for a versatile brand identity that maintains the same strong impact on customers, whether the secondary name is present or not, ensuring consistent recognition.
A new broad-spectrum color palette gives the brand a cutting-edge style with a more appealing look. The primary color, cyan, symbolizes tranquility and relaxation while also giving the brand a youthful and modern character.